Social media was one of the first game changes for realtors seeking paths to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new programs, various social media platforms granted real estate professionals the to build a brand and a booming business.

With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing system can have a much greater impact than conventional marketing strategies.

To start your real estate digital marketing strategy, use the following 8 tips and tricks to get the results you’re desiring:

1. Develop an Email Campaign

No matter the industry, an email rearing campaign is a valuable tool in connecting with new leads and staying relevant to past clients. Ideally, a well-rounded movement will funnel potential clients through predetermined actions based on their buyer profile and previous commitments with you.

As stated in Smart Insights, the standard open rate of emails for real estate businesses is approximately 27% with a click-through rate (CTR) of 3%. However, the more suitable your content is to a client, the more likely they will be interested in opening the email to see what you have to say.

2. Create a User-Friendly Website

How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.

Almost half of all web browsing is done on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should comprise the following content in order to give your clients the best experience:

A list of all new listings

Content that will educate them throughout the home buying process

Links to suitable moving-related services such as lawyers, movers, and home inspectors

In addition, consider implementing a live chat feature on your website. Your real estate business is completely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in live chat software grants people to connect 24/7 and schedule appointments without necessarily speaking directly to you.

3. Pay-Per-Click Advertising

Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.

PPC is a great digital marketing option for real estate professionals searching for potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.

Often, PPC ads can be aimed toward individuals who have searched for related keywords in Google or another search engine.

4. Create and Post Valuable Blog Content

Responsive websites that have a blog often have 434% more indexed pages, allowing real estate professionals to achieve better SEO.

A blog is an unbelievable way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional's digital marketing strategy is nothing without helpful content, whether it's shared on your website or social media.

In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most demanding real estate questions.

5. Host Virtual Tours

Virtual tours of a home are unimaginable pieces of content in a successful digital marketing strategy. Not only do these tours share video content – which generates revenue 49% faster for marketers than non-video users – but a potential client can get an idea of what a home really has to offer them.

Purchasing a home can be challenging, and as a real estate expert, your job is to make the home buying journey as easy as possible for your clients. Andrew J Carr shared some of the more critical aspects realtors should try to include in successful virtual tours, such as:

Using real footage of the home, as compared to digital illustrations

Ensuring the video of the tour is reciprocal and responsive across all viewing methods (mobile and desktop)creating the virtual tour 3D and user-friendly

6. Create a Social Media Marketing Strategy

It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you’re looking for. Some ideas of effective content to post on your social media channels include:

New or existing listings

Team stories (if you run a real estate brokerage)

Case studies

Relevant blog posts

Success stories

If you're experienced in digital marketing, you may realize just how challenging it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are arranged to help make social media content development and scheduling simple and clear.

The most important rule of thumb for developing a social media strategy for your real estate business is to share mixed content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is beneficial for a broad audience, not just leads in the market for a new home.

7. Host a Webinar

Sharing all your proficiency as a real estate professional is vital for successful digital marketing. Thankfully, techniques such as webinars and online workshops make it easy to reach a large audience and stay relevant in the industry.

GoToWebinar is a webinar hosting tool arranged to make creating and hosting webinar events easy, and it is extremely user-friendly from both ends of the operation.

Digital marketing for real estate professionals relies highly on achieving inbound leads, so getting your name and expertise out there is vital for a successful digital marketing campaign.

8. Ensure You Spend Time on SEO

SEO, or search engine optimization, is a critical skill to drive leads to your website. When done perfectly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.

However, Google and other search engines are continually changing their algorithms, so it's critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a powerful difference. To comprise keywords in your SEO strategy, make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website. There are other elements of a strong SEO strategy, including:

Backlinks

Meta titles and descriptions

Social media pages

Online directories

Because content is such a helpful asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked maximum on Google is between 1,140 words and 1,285 words, so it may be a good idea to write high-value, long-form content on a regular basis.

Digital Marketing Improvements You Can Make Today

Develop buyer profiles: Buyer profiles are the real clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your crowd is, what they do, their average salary, and other characteristics that might impact their decision-making processes.

Start posting related content: Whether it's from your blog or other trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and add valuable content for a variety of buyer profiles.

Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as tough as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.

Invest in digital marketing training: In the modern marketplace, digital marketing skills are becoming ever more crucial in running a successful business. By choosing to invest in digital marketing training, you can assure that you have the skill set necessary to stand out from your competition.

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